Closed-captions are an important element for members of your online video audience who are hearing impaired. So itâ€™s important that content providers review the Twenty-first Century Communications and Video Accessibility Act of 2009, which isÂ working its way through the legislative processÂ right now. The act, which amends the Communications Act of 1934, requires that some video content providers offer the capability to display closed captions and make encoded video description and emergency information audible.
More benefits from transcript data
Besides complying with the pending law (if and when it becomes law) and providing a great experience to your hearing-impaired audience members, enabling closed captioning can also serve the following purposes:
- The transcript can be used for narration for visually-impaired individuals.
- With the right player-side technology, the time-coded aspect of the video transcript enables your audience to find and go directly to specific scenes or moments in the video.
- There is greater opportunity to increase your videoâ€™s global reach with translated caption content.
- The transcript can be indexed by search engines for greater discoverability.
- It helps non-native speakers and other learners (such as children) with word identification, enriching their experience with your video.
- It gives audiences a way to experience and understand your video content if they canâ€™t listen to audio during their viewing session for any other reason.